<Felipetto.dev/>

Experience

Where I've worked

Since 2014: generalist IT, food delivery as co-founder, ERP, high-volume tax systems, and now an international product.

Jun 2026 — present

NewRich

Senior Software Engineer

Canada · remote

Canadian company, remote. High-traffic full-stack product work: personalized feeds, release quality, feature flags, content moderation, and internal ops admin tools.

  • Tailored Feed: ranking algorithm with interest profiles, diversity, and caching; evolved into For You, PostHog gating, feed-ml (LightGBM, embeddings, Redis scoring), and an AI Feed Manager (personas and content pipeline).
  • Playwright E2E: infrastructure and a broad suite (~139 specs) covering auth, marketplace, creator, feed, groups, settings, messaging, For You, and CI smoke — including Blocked Feed regression coverage.
  • k6: performance suite with smoke, load, soak, and stress profiles for critical API reads (feed, For You, groups, search, notifications), wired into CI.
  • PostHog as a shared Laravel package: SDK, Redis-cached local flag evaluation, sync worker, progressive rollouts (feed, membership, moderation), and an admin Feature Flags UI.
  • Content moderation: Sightengine integration, React admin, automated moderation with PostHog rollout, and a self-hosted moderation-ml service (CPU/GPU, ECS, shadow evaluation).
  • Scaffolded a React Admin Panel (alongside Nova) for moderation and feature-flag operations.
  • Paystream: React Account Holders PayOps UI — frontend delivery on the payments product.
  • Team delivery standards via team-skills (branch, commit, PR, tests, Playwright, deploy) plus early marketplace/SEO improvements.
  • Ongoing Git workflows (lf/ branches, PRs, human review before merge) in a remote Agile setup with Jira.

PHP · Laravel · React · JavaScript · Docker · Playwright · k6 · PostHog · Redis · Git · GitHub · Jira

May 2024 — Jun 2026

Bling

Software Engineer · Tax squad

Bento Gonçalves · remote

High-volume tax platform: invoices, government integrations, and tax calculations. A wrong change can mean client fines — attention to detail and finance domain knowledge really matter.

  • Legacy modernization: migrated the PHP monolith to Go microservices (DDD/NoSQL), supporting 40M+ fiscal documents per month.
  • Adapted the tax engine to Brazil's tax reform while keeping operations running for 100,000+ clients.
  • Resilient microservice architecture (DDD), refactoring communication bottlenecks — lower latency and better cost on critical workflows.
  • Complex tax calculations and high-volume XML issuance, adapting quickly to regulatory shifts under tight deadlines.
  • REST API contracts and documentation with OpenAPI / Swagger for integration and troubleshooting across services.
  • AI ticket manager (last project before leaving): an internal tool for the Tax squad to clear a backlog with tickets 6+ months overdue.
  • Integrations: GitLab, Jira, local Claude/Cursor, and a read-only tickets database; Google Auth limited to @bling accounts.
  • Flow: configure the squad → list L4 (dev-level) tickets for the module; local cache + daily sync to avoid unnecessary production reads.
  • AI actions: check whether the issue still reproduces (local source), confidence that it's fixable, fast triage for questions/third-party deps; “resolve” with Haiku, Sonnet, or Opus — local branch, attempted fix, and a GitLab MR with explanation and how to test.
  • Nothing shipped without human review. Result: average handling time dropped from ~5 hours to ~15 minutes per ticket. The company wanted wider rollout beyond the Tax squad; Jira cards were auto-created with issue detail.

PHP · Go · REST · OpenAPI · Swagger · DDD · Docker · MariaDB · MongoDB · Redis · Kafka · PHPUnit · Azure · GitLab · Jira · Cursor · AI

Jan 2021 — Dec 2023

Otimizy

Full-stack Software Engineer

Garibaldi · hybrid

Full ERP: inventory, finance, records, and integrations (payments and government). I also started a finance system separate from the main ERP, aimed at clients who only need invoices and collections.

  • Led development of the Finance Management System (Laravel, Vue.js, Docker), integrated with the ERP to centralize accounts payable and receivable.
  • Complex Asaas gateway integrations — boleto and unified financial transactions on one platform.
  • Full Laravel 5 → 8 modernization, addressing dependency vulnerabilities and improving long-term performance and stability.
  • Code quality via automated tests: PHPUnit (unit) and Laravel Dusk (E2E).
  • Improved existing features and built new ones across inventory, finance, general registrations, and integrations with other systems.

PHP · Laravel · Vue.js · Blade · REST · PHPUnit · Laravel Dusk · MySQL · Docker · GitLab

Sep 2019 — Jan 2021

iMeal

Full-stack Software Engineer & Systems Architect · Co-founder

Bento Gonçalves · remote

Food-delivery startup. Sole technical developer from scratch: infra, frontend, backend, mobile, desktop, and part of operations (admin, finance, company/client revenue share). The product is still live.

  • Full ecosystem: hybrid Android/iOS apps (Ionic) and a web management dashboard.
  • Electron.js desktop app so restaurants can process orders in real time.
  • PHP (MVC) backend + MySQL on AWS (EC2, S3); Node.js and WebSockets for notifications and sync.
  • Cielo payment gateway (credit and debit), with careful handling of sensitive data and information security.
  • Full product lifecycle — from database schema to App Store and Google Play publication and maintenance.
  • Ongoing operations with automated GitHub Actions → AWS EC2 deploys; website and portal still live.

PHP · Angular · Node.js · Ionic · Electron.js · TypeScript · JavaScript · AWS · Firebase · GitHub Actions

Jun 2014 — Sep 2019

Ibravin

Full-stack Software Engineer

Bento Gonçalves · on-site

First software job — and real IT. Hardware, marketing and institutional websites, internal HR, admin, and finance systems. That's where I learned to deliver end to end.

  • Delphi automations for hardware metrics and license management, removing physical inspections and centralizing IT inventory on the server.
  • Inventory control system (PHP) with automatic restock alerts, replacing manual counts.
  • Library system (PHP) for catalog and loans — digitizing paper-based processes.
  • Manageable institutional website (PHP/CMS), cutting external maintenance cost and empowering internal staff.
  • Web platforms for corporate events: attendee management and automatic certificate generation.
  • Marketing event websites and broad support across HR, admin, and finance areas.

PHP · JavaScript · Delphi · jQuery · Bootstrap · CMS · MySQL · IT Management

Beyond the résumé, there are experiments and tools built on my own.

View projects
PHP
Laravel
Go
TypeScript
React
Next.js
Vue
Node
MySQL
MongoDB
Redis
Docker
AWS
Flutter
Playwright
PHP
Laravel
Go
TypeScript
React
Next.js
Vue
Node
MySQL
MongoDB
Redis
Docker
AWS
Flutter
Playwright